Atomic Bomb Morality Essay - 1758 Words

The development of the atomic bomb and chemical warfare forever changed the way people saw the world. It was a landmark in time for which there was no turning back. The constant balancing of the nuclear super powers kept the whole of humankind on the brink of atomic Armageddon. Fear of nuclear winter and the uncertainty of radiation created its own form of a cultural epidemic in the United States. During these tense times in human history officials made controversial decisions such as the bombings of Hiroshima and Nagasaki. Dangerous biological experiments and bombs tests were carried out in the name of the greater good and national defense. Some historians and scientists argue that the decisions and acts carried out by the U.S.†¦show more content†¦According to Allan Winkler, 70,000 were killed and another 70,000 from the attack on Hiroshima alone. They contend that the Japanese would have surrendered without more bloodshed if given a fair opportunity. This assertion i s untrue; the Japanese were prepared to surrender only after incurring irrecoverable casualties while continuing to fight the Americans. Lee Reese, author of Yes: Japan Had the Bomb asserts that the land of the rising sun was still rapidly producing aircraft, tanks, and other weapons in preparation for a continued assault from American forces. According to Reese, not only were the Japanese ready to continue the war, but were also close to building an atomic weapon of their own. 1969, General Minoru Genda, one of the chief planners of the Japanese Offensive, was asked if Japan had developed the bomb whether they would have used it against the United States or not. According to Reeses article, the Generals response was an immediate yes and added that Japan was ready to fight to the, last man (Reese 41). The United States attack saved more lives by preventing the war to continue, especially if the Japanese could have escalated it to a nuclear struggle. The Japanese were also responsible for the damage incurred by the two atomic blasts. They were informed about the attack and volunteered for the actions taken against them. The early 20th century was marked by a rise in nationalism. Nationalism is definedShow MoreRelatedThe Justifications Of The Atomic Bombing Of Hiroshima And Nagasaki1616 Words   |  7 PagesThe justifications of the atomic bombing of Hiroshima and Nagasaki have been continuously debated since the time of occurrence. The variety of approaches towards the topic often times lead to ambiguous conclusions that leave debaters dumbfounded. Primarily, there are two moral reasonings that analysts of the event utilize: the utilitarian approach and ethical tradition. The utilitarian approach determines the goodness or evil of an action by its consequences (Holt). It has been said that this approachRead MoreIs There A Place For Ethics?1075 Words   |  5 Pagesphysicist have the moral right to work on the practical exploita tion of atomic energy? Regardless of whether the outcome of such a diabolic weapon is morally defensible, the burning question remains if it is ethical to use theoretical knowledge of physics to destroy great masses of people, civilians to be more specific. As brought to light in the thought-provoking drama Copenhagen, the debate regarding usage of nuclear bombs continues to be an issue of modern civilization, an issue that still vexesRead MoreThe Atomic Bomb Was The Most Destructive Thing On The Planet Essay1223 Words   |  5 PagesThe atomic bomb was the most destructive thing on the planet at that time. It had the power â€Å"equal to 12-15,000 tons of TNT† or a â€Å"22-kiloton blast† (Bombing Of Hiroshima and Nagasaki) depending on which of the two atomic bombs are being talked about. Using the atomic weapons is something that should not be taken lightly and does not come without consequences, though. However, ending a war or shortening it by any means necessa ry is a just cause, but to effectively do so a decision must be made onRead MoreThe Cold War By Kenneth Rose s One Nation Underground1320 Words   |  6 Pagespossession of an atomic bomb in 1949; an idea many Americans thought to be impossible unless the Soviet Union had a spy in the United States, which they did. Because the Soviet Union had an atomic bomb, a nuclear war became a reality. In Kenneth Rose’s â€Å"One Nation Underground† he told of rising issues associated with the Cold War and the threat of nuclear bombings. The Cold War, in conjunction with the inventions of (total destructive) bombs, generated new dangers, fears, and morality issues among AmericansRead MoreThe Bombing Of Hiroshima And Nagasaki1174 Words   |  5 PagesMorality of The Bombings in Hiroshima and Nagasaki There have been various arguments regarding the bombing of Hiroshima and Nagasaki that continually surface as to whether it was necessary or morally right to drop the atomic bomb on Japan. Depending upon whose side of the argument you have heard causes one to question whether this was a morally right or wrong decision that was made. Serious reconciliation is needed due to this event, and both sides of the argument need to be strongly consideredRead More The Atomic Bomb Human Beings and Nature Essay1625 Words   |  7 PagesThe Atomic Bomb Human Beings and Nature With the surrender of Germany on May 1, 1945, the United States and its allies were well on their way to winning World War II and resuming peace in Europe. Japan was the only country still in their path. American forces soon began capturing islands off the coast of Japan including Iwo Jima and Okinawa. Since the Japanese refused to surrender, the United States began planning a ground attack on Japans mainland. Many casualties for both sides wereRead MoreIn 1945 Germany Surrendered, Leaving Only The Japanese1430 Words   |  6 Pagesfirst atomic bomb on Hiroshima, and three days later, on August 9th, they dropped the second atomic bomb on Nagasaki. The world was in shock. No one had ever seen a weapon with this destructive force, and its use was not called into question until a year later when the public received the first accounts of the damage the bomb had caused. Since then, there has been an ongoing debate as to the necessity and morality of the use of such a destructive weapon. The droppings of the atomic bombs on HiroshimaRead MoreThe Enola Gay And The Gay837 Words   |  4 Pages44.5 seconds, that was the time it took for the bomb named â€Å"Little Boy† to be released from the American B-29 Super fortress, the Enola Gay, and strike its target in downtown Hiroshima. Despite the brevity of that moment, the events surrounding the decision to use the atomic bomb and the aftermath of that decision remain hotly contested 70 years later. Those few seconds changed human history forever, and it certainly deserves to remembered, yet establishing a place to honor a moment that used aRead MoreWars End, By Harry Truman Essay1738 Words   |  7 Pagesafter the fall of the third Reich in Berlin. With this war came Harry Truman’s dilemma, to bomb, or not to bomb. The decision would be questioned for decades to come. The pacific war ended with the first and last atomic bomb to ever be discharged. Although whether Truman’s decision was the right one is arguable, you may find that through investigation of this war, many compelling reasons to use the atomic bomb jump out at you. To draw the conclusion that the Japan bombing was the correct decision,Read MoreHiroshima, By John Hersey996 Words   |  4 Pagesfeel complacent about the use of the atomic bomb against civilians. Americans, in many ways, were blinded by their own ignorance to notice the severity of the destruction suffered by not only the city of Hiroshima but, more importantly, the people who lived there. The six testimonies in Hiroshima illustrate the strength and optimistic attitude of the Japanese people. In this essay, I will discuss the feelings towards the ethics surrounding the use of the atomic bomb, next I will look at two testimonies

Renaissance The Last Supper - 1418 Words

Renaissance Art CP The Renaissance took place from the 14 century through the middle of the 17 century. It was a time of social rebirth in Italy and the mid west of the world. It reconstructed the political, social, and religious status of society in this area. It was a revival to follow the learning and values of Greece and Rome once again in a world ruled by political stability and the desire for development and prosperity. This was majorly reflected by the artists of this time presenting the mysteries and wonders of the natural world in their work. During this time there were multiple artists of professional status, whom we still remember today and honor for their expertise. These individuals were the forefront of the Renaissance and†¦show more content†¦Multiple years of restoration attempts finally resulted in a restoration of the painting, but there were very few original strokes left of the mastery behind Leonardo Da Vinci’s paintbrush. In relation to the story that the picture told, it was an interpretation of the supper which Jesus had before his hanging on the cross. The painting also represents the moment after Jesus reveals that one of His own disciples will betray Him, leading to His capture before crucifixion. It truly captures the distress amongst the disciples and the confusion, anxiety, and worry in their hearts. While in this moment of commotion, Jesus is found in the center of it all in a state of acceptance and found reaching for the bread and wine that He uses to show His love and sacrifice to the disciples. It is a painting that represents a turning point in the life of Jesus and these men. Within in the painting, is there a sign of Anger? Confusion? Peace? Debate? As the men turn to converse with each other, appearing to fall victim of doubt and questioning toward the leader whom they had been following for years now and given their whole life to, they were experiencing multiple emotions. They wondered why He told them that He was going to let one of them betray him as He could just snap his fingers and prevent any event of the sort from occurring. They were of the human mind and

Billy Elliot Song Analysis free essay sample

The director choose this song because it matched to feelings and moods of the start of the movie. Just like in the song Billy knows he can dance but is unsure and scared to reveal it to others because he doesn’t think boys can dance. The song is talking about dancing when â€Å"I was twelve† and â€Å"out of the womb† meaning danced at a young age like Billy. The phrases â€Å"I was dancing†¦Ã¢â‚¬  and â€Å"Is it strange†¦Ã¢â‚¬  are repeated many times throughout the song and its message connects with Billy and the movie. There are lyrics in the song that state â€Å"danced myself out the tomb† and â€Å"danced myself into the tomb† meaning dancing your whole life like Billy. This song wasn’t chosen by the director to sound good it was chosen to connect to the movie and specifically the story of Billy. Bang a Gong (Get it on) Like the other songs in this movie, the director has selected perfect timings to start playing this song. We will write a custom essay sample on Billy Elliot Song Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The feel and mood matches that of the movie. This songs adds to the scene and makes it all the more interesting for the viewer. The lyrics of this song match perfectly the corresponding pictures displayed on the screen at the time The Clash London Calling The director choose this song to match to moment in the movie where Tony was trying to escape the police. The energy in the song matches the moment in the movie and makes the scene more exciting and tense. The lyrics are explosive and constant matching the current situation in the movie. The rhythm follows Tony’s footsteps as he charges through houses and pounds down the pavement.

Women In The 90S Essays - Gender Studies, The Brady Bunch

Women In The 90'S Women in Television The role of women in television has had an impact important on humanity and on life in America. The image of women in situation comedies has changed. Women in our society have played many roles. During this period from the decades of the 1950's through the 1990's, women started getting their own jobs and got better schooling. The roles of women as portrayed in popular American television have changed from that of humiliating, degrading images to those of dignity and respect. In the series, the ?Brady Bunch?, Carol Brady, cast as the role of the mother, is portrayed as a person who dedicates her entire life to her family. Her activities are family centered. It does not appear that she has employable skills, or that she would choose to go into the work world. She is not portrayed as a decision-maker but waits until her husband comes home to make decisions. Alice, A very strong ?maid? who virtually makes decisions about running the household, supports her management of her home. A great emphasis is placed on Mrs. Brady's physical attractiveness. In contrast, the series ?Home Improvement? has a mother who is strong and makes all the decisions of the household. Compared to Mrs. Brady's portrayal, the mother is a powerful and hard working mother and wife for both her boys and her husband. She portrays the major influence that working women have on American society today. The foci on women on television have changed since the 1950's, giving women more powerful images. Today, in the 1990's, women have shown that their standards are for excellence in both work and home. Educational background is more important than sex appeal. Indeed, the image of women portrayed in television since the 1950's has improved to one of dignity and respect.

Manets Le Dejuner sur Lherbe and Bouguereaus Nymphs and Satyr

Édouard Manet and William-Adolphe Bouguereau are two famous 19th century French painters. They are widely famous for their painting techniques and influence that they had on the future generation of impressionist painters, such as Pablo Picasso. Édouard Manet and William-Adolphe Bouguereau were highly criticized for the subjects matters and painting manners that they used in their most famous pictures that we are going to compare and contrast in this paper.Advertising We will write a custom essay sample on Manet’s Le Dejuner sur L’herbe and Bouguereau’s Nymphs and Satyr specifically for you for only $16.05 $11/page Learn More The first picture is Edouard Manet’s Le Dejuner sur L’herbe created in 1863 and William-Adolphe Bouguereau’s Nymphs and Satyr painted in 1873. Those pictures were created during the same era; however, they present different artistic movements. Manet’s picture presents the tran sition from realism to impressionist demonstrating a modern life subjects. As opposed to the Le Dejuner sur L’herbe, Adolphe Bouguereau’s Nymphs and Satyr appeared just one year before the first impressionist exhibition was held; the painting represented the traditions of the academic art and, at the same time, predicted the launch of impressionism. Both pictures are united by common subject of female nudeness that, however, does not attract the eyes of the viewer, but service as the main means to express the main ideas of the pictures. Thus, the first picture under consideration is Edouard Manet’s Dà ©jeuner sur L’herbe (1863). This picture is considered to be one of the most famous and the most influential picture of the 19th centuries. It was created on the border of two great artistic movements, realism and impressionism. Thus, it has features of both periods. On the one hand, it depicts a realistic life-scene, on the other hand, a nude woman is an i nappropriate â€Å"figure† in a life-scene picture. The influence of the realistic movement is seen in its style and theme. However, the impressionistic manner is seen in the picture as well. First of all, it can be seen through the usage of colors and unique brushwork that was later adopted by impressionists. The picture demonstrates controversy that â€Å"was caused by the juxtaposition of a nude woman with a pair of clothed men seated in a landscape† (Rothwell 7). The theme and painting techniques used by the artist were inspired by old masters, such as Marcantonio Raimond and his picture The Judgement of Paris, and such paintings of the Renaissance period as Titian and Giorgione. There is much in common with the painting Pastoral Concert that also depicts two dressed men and two nude women. In general, it can be said that the artist combined two genres in his picture, landscape and portraiture: â€Å"His aim for the work seems to have been to combine the natural, pastoral setting – favored by the Barbizon painters in their own paintings of Fontainebleau – with a study of everyday, life-size people interacting with one another. In other words, he is fusing the genres of landscape and portraiture and placing the subject of modern life on a heroic scale† (â€Å"Manet’s Dà ©jeuner sur L’herbe† n. p.).Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More It demonstrates the artist’s own style of painting. The picture provoked much debate regarding its composition and the use of light. The artist painted the scene that is not understandable for the viewer. Two men dressed as dendi seem to be communicating, however, one of them is ignoring the other one, as well as women in the picture. In addition, the artist used the light and shadow so that attract attention to the figures of women: they are very bright comparing t o the figures of men and surrounding landscape. The baskets and fruit that should be their lunch are tossed aside and nobody pays attention to them at all. A nude woman in the front of the picture is looking at us. She is not ashamed and absolutely calm. It seems that all people in the picture are engaged in their personal business and do not care about the others. What is particular about the picture is that the female nudity is not emphasized: â€Å"In Manet’s Le Dejeuner sur L’herb, the female nudity appears unnoticed, and a kind of immobility reigns. Manet paints his nude woman in such a way that the eyes of the viewer are riveted to her gaze and figure† (Locke 37). As opposed to the picture by Manet, Nymphs and Satyr by William-Adolphe Bouguereau is very different in style from other works by the author. The picture was created in 1873, ten years later than the work by Manet, on the edge of impressionism. The picture represents the academic art. Academic ar t focused on specific painting rules and techniques that were influenced by Neoclassical and Romantic traditions. Academic art was aimed at uniting those styles. The artists focused on the use of light and lines as the same things. The hierarchy of genres was adopted by academic art, and thus, such genres as religious and mythological were considered to be â€Å"grade genre†. Major emphasis was made on the â€Å"female human body†. The painting by Bouguereau Nymphs and Satyr: â€Å"Presents both the best and the worst of Academic art. It portrays a subject inspired by classical mythology with precise realism, meticulous details, and feigned emotion. Such content, along with its practice execution, was diametrically opposed to the work of artists poised at the birth of modern art† (Fichner-Rathus 281). The picture seems to depict mythical personages that are having fun. However, looking more closely at the painting, we can notice that there is a sort of a â€Å" battle† on the bank of the river. The nymphs are standing firmly on the ground and they are playing with the Satyr, who is trying to resists the nymphs’ attempts to drag him into the river. Thus, the nymphs are in charge in this picture. According to Lafenestre:Advertising We will write a custom essay sample on Manet’s Le Dejuner sur L’herbe and Bouguereau’s Nymphs and Satyr specifically for you for only $16.05 $11/page Learn More â€Å"A glossy, creamy, waxy painting where one guesses at all kinds of ingenuities, where one finds the art of composition, well-ordered groups, motion, wit, and great suppleness of drawing, but which is cold in essence, empty and leaving but a faint impression on the mind.† (492). It is the main feature of the Bouguereau’s painting. It depicts a mythical scene, interpretation of the Classical subject, and emphasizes the nudity of the female body. The artist depicted an idealize d world while using the realistic style that was popular at the time. In this regard, the image exemplifies the artist’s style and the movement it represents. Both pictures feature formal differences. Thus, the painting techniques and the usage of colors are different. The subjects of the pictures are also different, Manet depicted modern-life subject and William-Adolphe Bouguereau interpreted Classical theme. However, both pictures depict female nude body. Both authors tried to be realistic in presenting human body and motion. Both pictures seem to be â€Å"alive†. In addition, the authors used the play of light and line to mark out the lines of female figures. Thus, women are more â€Å"bright† and attract the viewers’ eyes, at the same time, male figures are in shadow. Finally, both authors used rural scenery for their paintings. The pictures represent different movements (they are separated by ten years) and different styles, however, they are united by a common subject, female nude body that was common for the period. Both pictures provide an insight into the à ©poque when they were created. Both of them were unique and were attacked by contemporaries. However, they serve a great example of how the artist can express personal ideas using style that is strikingly different from the author’s personal style. Both pictures were created on the border of two periods, romanticism and impressionism, they demonstrate painting techniques of both periods. Due to this particularity, the pictures made their creators popular. One can question the morality and ethics of the scenes depicted in both pictures, especially when they are painted so naturally without some â€Å"idolized manner† that was common for the period. It can be suggested that in both pictures, the nudity of female figures is a challenge to the dominance of the dressed men. The conscious and calm face of the woman in Manet’s picture that looks at us with out shame, and courage of nymphs in the William-Adolphe Bouguereau’s picture is the best evidence of this. The pictures present high interest to all interested in art of the 19th century, these are the most prominent works and widely accepted as masterpieces of the 19th century painting.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Works Cited Fichner-Rathus, Lois. Foundations of Art and Design. London: Cengage Learning, 2011. Lafenestre, Georges. â€Å"Salon de 1873.† Gazette des Beaux-Arts 7.2 (1873). Locke, Nancy. Manet and the Family Romance. Princeton: Princeton University Press, 2003. â€Å"Manet’s Dà ©jeuner sur L’herbe.† Impressionism the Making of Modern Art. N. d. Web. Rothwell, Lindsay. â€Å"Dà ©jeuner sur l’herbe.† The Unknown Monet: Pastels and Drawings. London: Royal Academy of Arts, 2007. Web. This essay on Manet’s Le Dejuner sur L’herbe and Bouguereau’s Nymphs and Satyr was written and submitted by user Silvermane to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Story of Semele as Told by Nemesis

The Story of Semele as Told by Nemesis Semele was a daughter of Poseidons grandson, Cadmus, the King of Thebes, and Harmonia. Through Harmonia, Semele was a granddaughter of Ares and the cousin of Aphrodite, and therefore, great-granddaughter of Zeus. Do you remember the genealogy of Achilles? Zeus was his great-great-great-grandfather once and great-great-great-great-grandfather twice on Achilles fathers mothers side. Lusty Zeus even wanted to mate with Thetis, Achilles mother but was scared off when he heard that her son would eclipse his father in fame. Considering the number of times Zeus insinuated himself into the genealogies of the heroes, and the founders of the great cities, youd think he was trying single-handedly to populate Greece. Despite the fact that Zeus was (old enough to be) Semeles great-granddad, Semele, and Zeus became lovers. Hera, jealous as usual - and, as usual, with a cause - disguised herself as a mortal nurse. Working in this capacity at the Theban court of King Cadmus, Hera as nurse Beroe gained the confidence of Princess Semele. When Semele became pregnant, Hera-Beroe put an idea into her mind. You might be more familiar with another variation on the same theme: The most beautiful woman in the world, Psyche, was given as a bride to a mysterious creature (whom she did not know was the son of Aphrodite Cupid) as a punishment for detracting from the worship of the goddess Aphrodite. Life was grand even though Psyche was only allowed to visit with her husband in the cover of darkness. Psyches two jealous sisters did what they could to spoil Psyches nighttime fun. They told Psyche her husband was probably a hideous monster and that was why he didnt want her to see him. Persuaded that they might be right, Psyche disobeyed the rule set down by her divine husband. To get a clear look at him, she shone a lamp on his face, saw the most beautiful being she could have imagined, and dropped a bit of lamp oil upon him. Burned, he instantly awoke. Seeing that Psyche had distrusted and therefore disobeyed him (actually, his mother Aphrodite), he flew away. For Psyche to regain her gorgeous husband Cupid, she had to placate Aphrodite. This included making a return trip to the Underworld. Like Psyches jealous sister, the goddess who is a past-mistress of jealousy, Hera, sowed seeds of doubt and jealousy in Semele. Hera persuaded Semele that she wouldnt know if the man who was presenting himself to her as Zeus was a god unless he revealed himself to Semele in godlike form. Furthermore, Semele wouldnt know if Zeus loved her unless he made love to her in the same way he made love to his wife, Hera. Semele was young, and pregnancy can do odd things, so Semele, who probably should have known better, prevailed upon Zeus to grant her (or rather Hera-Beroes) request. Why did Zeus oblige? Was he vain enough to want to impress the young woman? Was he foolish enough to think it wouldnt hurt? Did he know he could convince anyone that he was under an obligation of honor to do as Semele requested? Did he want to be both mother and father to the unborn child? Ill let you decide. Zeus, revealing himself in his full thunder-bolting glory, killed the frail human Semele. Before her body was cold, Zeus had snatched from it the six-month unborn child and sewed it into his thigh. When the thigh-sewn child was born, he was named Dionysus. Among the Thebans, rumors - planted by Hera - persisted that Zeus had not been his father. Instead, Dionysus was the entirely mortal son of Semele and a mortal man. Dionysus dispensed with any mortal who cast aspersions on his mothers reputation by doubting that her sexual liaison had been divine - although why mating with the philandering Zeus confers honor in mortal circles is beyond me. Whats more, with the permission of Zeus, the dutiful Dionysus went to the Underworld and raised his mother Semele from the dead so that, like Psyche, she could live along with her child, among the gods.

Coteminas. Organizational structure Essay Example | Topics and Well Written Essays - 750 words

Coteminas. Organizational structure - Essay Example The company has set roots in the north (Great River), United States, Argentina, and Mexico. From these ventures, it is evident that the company uses admirable strategies to penetrate the market. In reference to the company’s financial records, it is evident that a larger percentage of the revenue is from external ventures. Its expansions are resulting from mergers and acquisition. One of the significant acquisitions is the amalgamation of Spring Industries. The company has been working on extending its global reach through the creation of global spring. This is by the formation of joint ventures with other textile companies. 10 years after its establishment, Cotminas’ capital increased from US$ 40 million to over US$ 496. From this growth, it became difficult to manage the company, leading to it becoming a public company. In relation to its financial records, the company has been experiencing steady growth, resulting from quality management skills (Walter 12). In refere nce to poly-centralization, which means development of infrastructure, housing, and urban land, the company is leading in opening up remote areas. This is because its leading branches are in the under developed areas. With this, the company ends up enhancing development and creation off employment in the rural areas. It also enhances extension of other services such as banking, security, and other welfare (Jay 23). Decision making processes It is evident that Coteminas uses mergers and acquisition to expand its dominance. An ideal example is the merger with the Wentex textile. This is a company that dominates the manufacture of t-shirts in china. Chinese prefer the products of the company because they are cheap, and the same time they are of quality. This has led the company to expand to the extent of making US$ 600 million in a single financial year. These are the financial records of 1995. These are the financial records that enticed Conteminas’ joint venture (Institute of Textile Technology 45). Conteminas decisions are on the availability of raw materials. The joint venture with Wentex exists on the fact that the firm had access to cheap raw materials. This made it produce quality products on a competitive ground because its products would reach the markets on favorable terms. These raw materials are polyester which it access on 11% cheaper than the prevailing price in china, and cotton. The company is also fast is producing t-shirts. It produced four times more efficient than the average speed of its competitors (Gary 34). The company also targets areas with low cost of labor. This is evident from its venture in the northern region of Brazil. The area fully depends on the relief aid from the government. It is also under developed thus offering chances of low labor. This is the reason behind the success of the venture in Paraiba, northern region of Brazil. The wages in the region are below the average wages paid on the southern region of the country . The cost of other resources such as electricity and waters is also cheap in reference to other regions in the country. This has led the company to making admirable profits resulting from the low cost of production. This is the reason behind the location of three main branches in Brazil, a Termeletrica plant, located in Christmas, The Great River of the North, and a hidreletrica of the situated in Minas Gerais. On the other hand, the company has centralized its administration and commercialization in a central region, in the country. The company’s has these capabilities from the extended partnership with other multinationals. This is a strategic tool to ensure that a sustainable environment prevails (Icon Group International 23). The company has been working on building it basis